Bunny Cafe Brand Development
Graphic Design
I created a brand for a bunny cafe with the mission to save and care for bunnies while also assisting in finding them loving homes. The project involves generating a business idea, creating a brand mind map and a brand story, and designing a logo and visual assets.
Project Date: December, 2023
Brainstorming
Mind map:
Explore ideas related to the bunny cafe concept, including elements like bunnies, coffee, and a family-friendly atmosphere.
Brand story:
Made a brand story that communicates the cafe's mission and values.
Mood board:
Collect images and visuals that represent the desired atmosphere and ambiance of the bunny cafe.
Color Palette:
Select a soft color palette with variety to appeal to families with children. Consider colors that evoke warmth, friendliness, and a welcoming environment.
Developing Logo Design
I create rough sketches of potential logos, exploring different compositions and styles, and I chose a logo design that effectively communicates the essence of the bunny cafe, incorporating elements of bunnies and coffee.
I chose one of the sketches and created a rough sketch of it. The logo is a coffee cup with bunny ears. A bunny tail is inverted to look like a coffee cup handle. I think that this logo design represents Pom Pom Cafe well.
Creating a Brand Guide
I used Illustrator to create a brand book. I also made mockups to show how the design looks on different products in real-life situations.
Mockups
I created more mockups to visualize how the design would look in the real world.
