Natu Vitamins: Branding & Marketing Campaigns
Graphic Design
This project aimed to collaborate with team members to create a fictional business and run social media marketing campaigns over three months. Our team decided to create a vitamin company called Natu, targeting women seeking vitamin supplements made with natural ingredients.
I was responsible for designing the logo and packaging, creating content, and managing and scheduling posts using the Meta Business Suite.
Contributer: Roseann Duarte Tampos, Patricia Tami Sakita, Valeria Casados, Irish Claire Catungal
Project Date: September - December, 2023
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Initial Branding
We began with market research on the vitamin supplement market in Canada to determine how to make our brand unique. We agreed that Natu would target women aged 20 to 60 who are health-conscious and environmentally aware. We developed five products addressing common health concerns for women:
- Immune Support
- Skin Hair & Nails Health
- PMS Relief
- Multivitamins
- Fiber
Design and Web Development
In the next phase, we focused on creating design materials and the website’s UI. I designed the logo and packaging for our products. The logo features a water drop and a flower, symbolizing nature and aligning with our brand's focus on natural ingredients.
Social Media Marketing
I set up new accounts for Facebook, Instagram, X (formerly Twitter), and YouTube. We used a content calendar to plan and maintain a posting schedule for each platform. The schedule was based on our research into the optimal times for user engagement on each platform.
The content calendar included details such as post and story descriptions, dates, and times, which helped ensure consistency across platforms. I configured the Meta Business Suite to manage posts and stories, created content for Instagram in collaboration with another designer, and engaged with viewers by responding to comments and inquiries on the platforms.
Key Takeaways
Since this was my first time using the Meta Business Suite, I had to learn how to navigate the platform. Although it is user-friendly, it took time to become comfortable with its features.
Managing multiple tasks within tight deadlines was challenging, but effective communication with team members was essential for completing the project successfully. Using tools like a content calendar helped the team stay organized and track each other's progress.
This project gave me valuable insights into marketing campaigns and brand creation, which I can apply to real-world projects in the future.
