RTSE Trade Show Banner Design
Graphic Design
During my internship at Evolve Branding, I designed two printed banners for RTSE Solutions to be used at a trade show. The objective was to create banners that visually represented the process and performance flowchart, incorporating a QR code to direct users to the website.
Project Date: September, 2024
Design Process
Some assets were premade by another designer, so I incorporated the client’s feedback on the previous design. I created a custom wheel graphic to illustrate the process and adjusted the colors to align with the company’s brand guidelines.
To enhance readability, I ensured that all fonts were easy to read, even at smaller sizes. I also grouped related elements together to improve the overall layout and make the information easier to follow.
Challenges and Solutions
As this was my first project during my internship, I was unfamiliar with how design agencies operate. One challenge was the time-consuming back-and-forth communication with the client via email. To address this, we scheduled an online meeting, which enabled more direct communication and allowed us to finalize the design collaboratively. This experience emphasized the value of clear and timely communication in the design process.
