Tasty Indian Bistro:
Logo Evolution Video
Motion Graphics
I created a logo evolution video for Tasty Indian Bistro, a luxury Indian restaurant brand in the Vancouver area. The video demonstrates the evolution of the logo, from its initial sketches to the final design. Designed as an Instagram Reel, the video was optimized for social media, adhering to the platform’s size and engagement standards.
Contributer: Valeria Casados Chouza
Project Date: October, 2024
Design Process
Tracing Sketches into Vector Logos:
I started by tracing handwritten logo sketches and transforming them into vector graphics. This step ensured that the assets were versatile and ready for animation in After Effects. We paid close attention to detail to ensure the traced logos looked polished and professional.
Planning:
We carefully planned the video length, keeping it at 20 seconds to maintain user attention while ensuring all key information was included. To convey a sense of luxury, we used a black background with a gold effect on the final logo.
Adding Motion Effects:
I edited the video in After Effects, incorporating various transition effects between the logos to keep the video engaging and visually interesting.
Challenges and Solutions
One of the challenges I faced was that the initial video lacked a professional and appealing look. To overcome this, I iterated on the design several times, incorporating feedback and studying After Effects tutorials. These resources helped me create smoother transitions and refine the overall visual flow, resulting in a more polished final product.
Results
The final video successfully showcased the evolution of Tasty Indian Bistro’s logo in a visually engaging way, capturing the brand’s luxurious essence and fitting perfectly with the intended Instagram Reel format.
